Spectre, my thesis, is a brand of whiskey that brings with it a paranormal twist. The drink is meant to capture your taste buds in a way that will possess you. Each of the three flavors is inspired by the most haunted locations in America. Accompanying the whiskey is the unique Cocktail Board, a lighthearted spin-off of an ouija board.
spectre whiskey
Instructor: Soonduk Krebs
Deliverables: Logo, whiskey labels, whiskey boxes, cocktail ouija board, glasses, & coasters
The Logo
The final logo is custom typography, derived from my first hand-done version of it. I took inspiration from victorian typography that is often found on whiskey labels and gave it a sharper and more eerie feeling.
Bottle Labels
The shape of each label derives from the haunted locations. Stanley’s rounded arch-shaped label takes inspiration from the rounded shape of its bell tower, Eastern State’s pointed arch label is inspired by its gothic style of architecture, and Queen Mary’s elegant shaped label is inspired by the ship’s distinguished past as a cruise ship.
The Cocktail Board
Have you ever heard of an ouija board? Well, Spectre’s Cocktail Board is the less terrifying version of that! Use the accompanying planchette to let the spirits decide your spirits.